Medical Practice Marketing Services
You didn't go to medical school to become a marketer. But here you are—competing for patients in a crowded market, trying to figure out Google, and wondering why the practice down the street always seems to show up first in search results.
Healthcare marketing isn't like marketing a restaurant or a law firm. Patients aren't just buying a service—they're trusting you with their health. That trust has to be earned before they ever walk through your door, and increasingly, it's earned online.
At MedTech Consulting, we help medical practices attract more patients through proven digital marketing strategies. We understand healthcare because it's all we do—from HIPAA compliance to patient acquisition funnels to the nuances of marketing a nephrology practice versus an eye care center.
Whether you're a solo practitioner looking to grow or a multi-location group ready to scale, we have the expertise to help.
Why Medical Practices Need Specialized Marketing
Marketing a medical practice isn't the same as marketing any other business. The stakes are higher, the regulations are stricter, and the patient journey is more complex.
Google Holds Healthcare to a Higher Standard
Google classifies health-related content as "Your Money or Your Life" (YMYL)—meaning it can significantly impact a person's health, safety, or financial stability. To rank well, your content needs to demonstrate E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Generic marketing tactics won't cut it.
HIPAA Isn't Optional
Every piece of your marketing—from your website forms to your email campaigns to your Facebook ads—needs to be HIPAA compliant. One misstep can mean fines, lawsuits, and damage to your reputation that takes years to repair. We build HIPAA compliance into everything we do.
Patients Research Before They Book
Today's patients search Google for symptoms, conditions, and treatments. They read online reviews before choosing a provider. They visit your website and social profiles to get a feel for your practice. If you're not visible during that research phase, you're losing patients to practices that are.
The Patient Journey Is Different
Patients aren't impulse buyers. The decision to see a new doctor—especially a specialist—often takes weeks or months. Effective healthcare marketing meets patients at every stage of that journey, from initial awareness through the decision to book.
Our Healthcare Marketing Services
We offer a full suite of digital marketing services designed specifically for medical practices. Each service works on its own, but they're most powerful when combined into a cohesive strategy.
Search Engine Optimization (SEO)
Improve your visibility in Google search results—both organic listings and the local map pack. We focus on local SEO, on-page optimization, technical SEO, content strategy, and link building.
Learn morePay-Per-Click Advertising (PPC)
Get immediate visibility at the top of Google. PPC is ideal for new practices, new service lines, competitive markets, and high-value procedures.
Learn moreContent Marketing
Position your practice as a trusted resource with valuable, accurate content that answers patient questions and supports your SEO efforts.
Learn moreSocial Media Marketing
Build community, showcase your providers, and stay connected with patients through professional social media management.
Learn moreMarketing for Medical Specialties
We work with medical practices of all types, but we've developed deep expertise in specific specialties where we understand the unique challenges and opportunities.
Nephrology Marketing
Build referral relationships with PCPs, reach patients researching kidney disease, and stand out in competitive dialysis markets.
Explore Nephrology SolutionsEye Care Marketing
Market elective procedures like LASIK, drive optical retail sales, and build reputation in crowded eye care markets.
Explore Eye SolutionsThe Patient Acquisition Funnel
Effective healthcare marketing isn't about any single tactic—it's about building a system that reaches patients at every stage of their journey.
Awareness
Patients first need to know you exist. SEO, content marketing, and social media build awareness.
Consideration
Patients compare options. Reviews, website content, and social proof influence their evaluation.
Decision
PPC captures high-intent searches. Clear CTAs and easy scheduling convert interest into appointments.
Retention
Email marketing and ongoing engagement keep your practice top-of-mind and encourage referrals.
What to Expect When Working With Us
We're not a massive agency that treats you like a ticket number. When you work with MedTech, you get a partner who understands your practice and your goals.
Discovery & Audit
We start by understanding your practice: your services, target patients, competitive landscape, and goals. We audit your current marketing to identify opportunities.
Strategy Development
Based on our findings, we develop a customized marketing strategy. This isn't a cookie-cutter template—it's a plan built around your specific situation.
Implementation
We execute the strategy, whether that means optimizing your website, launching ad campaigns, creating content, or managing your social presence.
Reporting & Optimization
We provide regular reporting on what's working and continuously optimize based on data. You'll always know where your investment is going.
Frequently Asked Questions
How long before I see results from marketing?
It depends on the channel. PPC can generate leads within days of launching. SEO typically takes 3-6 months to show meaningful improvement, with results compounding over time. Content marketing and social media are longer-term investments that build value over months and years.
How much does medical practice marketing cost?
Costs vary based on your goals, competitive landscape, and the services you need. We offer flexible arrangements—from project-based work to ongoing retainers. We're happy to discuss your budget and recommend an approach that makes sense.
Do you work with practices outside Atlanta?
Yes. While we're based in Metro Atlanta and provide hands-on support to local practices, our digital marketing services work nationwide. We currently serve medical practices across the country.
Can you help with HIPAA-compliant marketing?
Absolutely. HIPAA compliance is built into everything we do—from website forms to email marketing to ad campaigns. We understand the regulations and help you market effectively without putting your practice at risk.
Do I need to do SEO AND PPC, or can I choose one?
You can start with one, but they work best together. SEO builds long-term organic visibility while PPC provides immediate results. Most practices benefit from a combination, with the mix depending on your goals and budget.
What makes you different from other healthcare marketing agencies?
We're small enough to know your name and your practice, but experienced enough to deliver real results. We specialize in healthcare—it's all we do. And we actually call you back.
Ready to Grow Your Practice?
Let's talk about your marketing goals and how we can help you reach more patients.