LASIK & Elective Procedure Marketing
LASIK isn't like most medical services. Patients don't need it—they want it. That fundamental difference changes everything about how you market it.
LASIK marketing isn't about capturing existing demand. It's about creating demand—reaching people who are frustrated with glasses and contacts, educating them about their options, building trust in your expertise, and guiding them through a decision process that can take months or years.
At MedTech Consulting, we help refractive surgery practices attract more qualified consultations and convert more of those consultations into procedures.
Why LASIK Marketing Is Different
If you've tried generic healthcare marketing approaches for LASIK, you've probably been disappointed.
Demand Generation Required
For most medical services, patients already know they need care. LASIK requires you to create interest among people who haven't seriously considered the procedure yet.
Long Consideration Cycle
Patients think about LASIK for months or years. Your marketing needs to stay in front of them throughout this extended journey—not just at the moment of decision.
Trust Is Paramount
Patients are trusting you with their vision. The stakes feel enormous. Your marketing must build confidence in your expertise, technology, and outcomes.
Chain Competition
National chains spend millions on advertising and compete primarily on price. You can't outspend them—but different positioning wins different patients.
Price Sensitivity
LASIK is a significant investment. Price matters—but many patients prioritize quality over discount pricing. Your marketing should attract quality-focused patients.
Conversion Complexity
Getting consultations is only half the battle. Converting consultations to procedures requires optimized processes, financing options, and follow-up systems.
The LASIK Patient Journey
Effective LASIK marketing meets patients at every stage of their decision process.
"I hate my glasses/contacts"
Goal: Plant the seed, create curiosity
Social media awareness, educational content, patient success stories
"Is LASIK safe? Am I a candidate?"
Goal: Be the trusted information source
SEO for educational keywords, comprehensive website content, video explanations
"Which surgeon? How much?"
Goal: Differentiate and build confidence
Surgeon credentials, technology positioning, reviews and testimonials
"I'm ready—how do I schedule?"
Goal: Capture the ready-to-act patient
PPC for high-intent keywords, easy scheduling, financing visibility
LASIK Marketing Channels That Work
Paid Search (PPC)
Google Ads capture patients actively searching for LASIK. Target high-intent keywords, use negative keywords aggressively, build dedicated landing pages, and implement conversion tracking.
Learn more about PPC →Search Engine Optimization
SEO builds long-term organic visibility. Create comprehensive procedure content, build surgeon authority pages, target local keywords, and earn quality backlinks.
Learn more about Eye Care SEO →Social Media Advertising
Facebook and Instagram ads reach potential candidates who aren't actively searching. Target likely demographics, use video for trust-building, and retarget website visitors.
Learn more about Social Media →Content Marketing
Educational content builds trust and captures search traffic. Answer patient questions thoroughly, address fears directly, and build surgeon thought leadership.
Learn more about Content Marketing →Beyond LASIK: Other Elective Procedure Marketing
The principles that work for LASIK apply to other elective refractive procedures:
Premium IOL Marketing
Target cataract patients for upgrades. Educate about options before surgery, position lifestyle benefits, and handle the insurance vs. out-of-pocket conversation.
PRK Marketing
Reach patients who've been told they can't have LASIK. Explain how PRK differs and why it might be right for them.
ICL/Implantable Lens Marketing
Target patients with high myopia or those declined for LASIK elsewhere. Position as a premium, advanced option.
Converting Consultations to Procedures
Getting consultations is only half the battle. Converting them is where revenue happens.
Pre-Consultation Nurturing
Send confirmation emails with helpful content. Remind patients why they're coming. Address common concerns before they arrive.
Consultation Experience
How patients are treated shapes their decision. We help audit and optimize the consultation experience itself.
Financing Presentation
Cost is often the final obstacle. How you present financing options can dramatically impact conversion rates.
Follow-Up Sequences
Not every patient books on the spot. Systematic follow-up keeps you top of mind without being pushy.
Competing with National LASIK Chains
You can't outspend national chains. But you can outposition them.
Compete on Quality, Not Price
Some patients want the cheapest option. Let the chains have them. Position yourself for patients who want the best surgeon, the best technology, and the best outcomes.
Emphasize the Surgeon
Chains often rotate patients through multiple surgeons. You offer continuity—the patient meets their surgeon, builds trust, and knows who's doing their procedure.
Local Trust
National chains are faceless corporations. You're part of the community. You live here, you've built your reputation here, you'll be here for follow-up care.
Personalized Experience
Chains optimize for volume. You can optimize for experience. Patients feel the difference, and many will choose personal attention over discount pricing.
Measuring LASIK Marketing Success
We track metrics that matter for refractive surgery practices:
Cost Per Lead
What does it cost to generate a consultation inquiry?
Lead to Consultation Rate
What percentage of inquiries schedule and show up?
Consultation to Procedure Rate
How many consultations convert to procedures?
Cost Per Procedure
The ultimate measure of acquisition efficiency
Revenue Per Marketing Dollar
ROI that justifies your investment
Ready to Grow Your Refractive Surgery Volume?
Let's talk about your LASIK marketing goals and how we can help you attract more qualified consultations.